Tag Archives: SEO

16 August 2012

Sharing Content: When, Where & Who With?

As highlighted in our previous blog entry, content is king when it comes to SEO, creating exceptional and unique content that others are more likely to engage with and share is an effective strategy. But to really maximise this opportunity, … Continue reading

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26 June 2012

Fun With Infographics

It has been well documented that the introduction of the internet has somewhat decreased our generation’s attention span to that of a gold fish. Watching 10 minutes of video on a television is normal, however watching the same video online … Continue reading

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11 June 2012

The Penguin Update -What You Need to Know!

Although Google makes minor changes to their search algorithm on a daily basis (sometimes twice daily), every now and then it rolls out a major update. Google’s algorithm is the formula that determines the order in which it ranks websites … Continue reading

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6 June 2012

301 Redirects

One of the more mystifying terms thrown around by SEO specialists is the 301 redirect. A 301 redirect if used correctly permanently sends both users and search engines to a different URL than the one they have initially requested. There … Continue reading

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30 May 2012

Content is King

One of the most important aspects of any search engine optimisation strategy is ensuring your website has great content. As recently indicated by the Panda update that Google rolled out last year, major search engines are focusing on creating the … Continue reading

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16 May 2012

Choosing the Right SEO Company for Your Business

Hiring an Auckland SEO company can be risky business, Search Engine Optimisation in itself is a very complex process and a lot of companies hide behind this using technical jargon. SEO companies in Auckland can tend to focus too much … Continue reading

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30 April 2012

How to Detect Search Engine Penalties

Websites can be penalised by search engines for a number of reasons. Sometimes, websites are penalised because they are knowingly performing black hat SEO tactics, (these are practices that attempt to trick search engines into ranking a website based on … Continue reading

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23 April 2012

Frequently Made SEO Mistakes and How to Avoid Them

There is a lot of conflicting information about the best ways to increase and maintain SEO rankings, and it’s understandable that many business owners and operaters become frustrated when rankings do not magically appear overnight. To help, below we’ve outlined … Continue reading

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19 April 2012

Managing SEO Expectations

While digital marketing and more specifically search engine optimisation is becoming an essential part of company’s marketing mix, it’s important to ensure clients are educated in what they can expect. At the end of the day, managing these expectations will … Continue reading

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10 April 2012

Should You Hire a Digital Marketing Expert to Run Your AdWords Strategy?

Gone are the days when consumers would thumb through the Yellow Pages to find a plumber, hairdresser, or dentist. The modern consumer turns to Google, Yahoo or Bing, enters a query, and expects relevant, high quality results within seconds. Despite … Continue reading

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