Tag Archives: Search Engine Optimisation

11 June 2012

The Penguin Update -What You Need to Know!

Although Google makes minor changes to their search algorithm on a daily basis (sometimes twice daily), every now and then it rolls out a major update. Google’s algorithm is the formula that determines the order in which it ranks websites … Continue reading

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6 June 2012

301 Redirects

One of the more mystifying terms thrown around by SEO specialists is the 301 redirect. A 301 redirect if used correctly permanently sends both users and search engines to a different URL than the one they have initially requested. There … Continue reading

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30 May 2012

Content is King

One of the most important aspects of any search engine optimisation strategy is ensuring your website has great content. As recently indicated by the Panda update that Google rolled out last year, major search engines are focusing on creating the … Continue reading

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16 May 2012

Choosing the Right SEO Company for Your Business

Hiring an Auckland SEO company can be risky business, Search Engine Optimisation in itself is a very complex process and a lot of companies hide behind this using technical jargon. SEO companies in Auckland can tend to focus too much … Continue reading

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30 April 2012

How to Detect Search Engine Penalties

Websites can be penalised by search engines for a number of reasons. Sometimes, websites are penalised because they are knowingly performing black hat SEO tactics, (these are practices that attempt to trick search engines into ranking a website based on … Continue reading

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23 April 2012

Frequently Made SEO Mistakes and How to Avoid Them

There is a lot of conflicting information about the best ways to increase and maintain SEO rankings, and it’s understandable that many business owners and operaters become frustrated when rankings do not magically appear overnight. To help, below we’ve outlined … Continue reading

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19 April 2012

Managing SEO Expectations

While digital marketing and more specifically search engine optimisation is becoming an essential part of company’s marketing mix, it’s important to ensure clients are educated in what they can expect. At the end of the day, managing these expectations will … Continue reading

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2 April 2012

SEO Guidelines For New Websites

When websites are in their infancy, site owners are often confronted with the unpleasant reality that search engine rankings do not magically present themselves from the moment a site is launched. Google and many other search engines emulate human interactions … Continue reading

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21 March 2012

Google Looking to Introduce New ‘Over-Optimisation’ Penalty

Earlier this month, speaking at a SXSW panel in Austin Texas, famed Google engineer and Webspam team head Matt Cutts announced that Google is currently in the process of creating a penalty for sites that are “over optimised” or “over … Continue reading

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19 March 2012

Does Your Small Business Need SEO?

The number of consumers turning to the internet to evaluate products and services before making a purchase decision is rapidly increasing. Small businesses, with limited time and restricted marketing budgets too often treat their websites as afterthoughts; they can no … Continue reading

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