Tag Archives: Google

5 August 2012

Google AdWords: Tips for International Targeting

As we all know, Google AdWords is a great channel to increase your online presence. However, if you are solely operating within New Zealand, with a modest population of around 4 million, there can be a limit to how many … Continue reading

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25 July 2012

Google Plus Local

Last month Google announced that it was merging its popular Google Places product with their Google+ network, the appropriately named Google+ Local brings their variety of great features available within Google+ to local business owners around the world. According to … Continue reading

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12 July 2012

What is NFC Technology?

‘Near Field Communication’ or NFC is not a new technology, however over the next couple of years, expect to hear a lot of noise around how this is being integrated into the market. NFC is a type of technology, similar … Continue reading

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10 July 2012

5 Adwords Metrics That Matter

If you are currently running a Google AdWords campaign you might be familiar with the numerous metrics available through the AdWords dashboard. There are so many, in fact, that it is easy to become overwhelmed when starting a new campaign. … Continue reading

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4 July 2012

Google Analytics Turns its Focus to Content With Latest Updates

As many in our industry know, Google are constantly upgrading their product range to provide a better experience for their users, whether that be Search, Gmail, Chrome, Places, or even Analytics. Recently the Google Analytics team have released a number … Continue reading

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26 June 2012

Fun With Infographics

It has been well documented that the introduction of the internet has somewhat decreased our generation’s attention span to that of a gold fish. Watching 10 minutes of video on a television is normal, however watching the same video online … Continue reading

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11 June 2012

The Penguin Update -What You Need to Know!

Although Google makes minor changes to their search algorithm on a daily basis (sometimes twice daily), every now and then it rolls out a major update. Google’s algorithm is the formula that determines the order in which it ranks websites … Continue reading

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6 June 2012

301 Redirects

One of the more mystifying terms thrown around by SEO specialists is the 301 redirect. A 301 redirect if used correctly permanently sends both users and search engines to a different URL than the one they have initially requested. There … Continue reading

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30 May 2012

Content is King

One of the most important aspects of any search engine optimisation strategy is ensuring your website has great content. As recently indicated by the Panda update that Google rolled out last year, major search engines are focusing on creating the … Continue reading

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24 May 2012

How to Get the Most out of Google Analytics

Running a website can be tough, in order to stay ahead of all the competition, webmasters need to not only work harder, but also smarter. One of the most helpful tools to help you do this is Google Analytics. Google … Continue reading

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