Category Archives: Search Engine Marketing

5 August 2012

Google AdWords: Tips for International Targeting

As we all know, Google AdWords is a great channel to increase your online presence. However, if you are solely operating within New Zealand, with a modest population of around 4 million, there can be a limit to how many … Continue reading

Posted in Search Engine Marketing | Tagged , , , , , , | Leave a comment
10 July 2012

5 Adwords Metrics That Matter

If you are currently running a Google AdWords campaign you might be familiar with the numerous metrics available through the AdWords dashboard. There are so many, in fact, that it is easy to become overwhelmed when starting a new campaign. … Continue reading

Posted in Search Engine Marketing | Tagged , , , , | Leave a comment
26 June 2012

Fun With Infographics

It has been well documented that the introduction of the internet has somewhat decreased our generation’s attention span to that of a gold fish. Watching 10 minutes of video on a television is normal, however watching the same video online … Continue reading

Posted in Search Engine Marketing, Search Engine Optimisation | Tagged , , , , , | Leave a comment
28 May 2012

Top 5 Reasons to Incorporate Brand Terms Into Your AdWords Strategy

In an economy where it is imperative for businesses to make the most out of every marketing dollar, it is easy to understand why so many consider bidding on their brand name wasteful. Many believe that if their business is … Continue reading

Posted in Search Engine Marketing | Tagged , , , | Leave a comment
24 May 2012

How to Get the Most out of Google Analytics

Running a website can be tough, in order to stay ahead of all the competition, webmasters need to not only work harder, but also smarter. One of the most helpful tools to help you do this is Google Analytics. Google … Continue reading

Posted in Google Analytics, Search Engine Marketing | Tagged , , , , , | Leave a comment
9 May 2012

Using Google Ad Extensions

One of the most common mantras with running any business or type of marketing is that you need to ‘stand out from your competition’. Differentiating your offering to become a top performer over being mediocre can sometimes be quite tricky, … Continue reading

Posted in Search Engine Marketing | Tagged , , , , , , , | Leave a comment
3 May 2012

How Geographic Targeting Can Help Your Business

Geographic targeting is an amazing feature provided by Google AdWords which has allowed localised companies greater control of who they are reaching out to, just like in real estate, it’s all about location, location, location. With geo-targeting you are in … Continue reading

Posted in Search Engine Marketing | Tagged , , , , | Leave a comment
10 April 2012

Should You Hire a Digital Marketing Expert to Run Your AdWords Strategy?

Gone are the days when consumers would thumb through the Yellow Pages to find a plumber, hairdresser, or dentist. The modern consumer turns to Google, Yahoo or Bing, enters a query, and expects relevant, high quality results within seconds. Despite … Continue reading

Posted in Search Engine Marketing | Tagged , , , , , | Leave a comment
28 March 2012

Mistakes to Avoid While Creating an AdWords Campaign

There is no doubt that Pay-Per-Click Advertising is a powerful medium to generate new business. Although creating a successful campaign can seem similar to navigating a lost Peruvian temple, there are lots of secret doors and hidden traps you can … Continue reading

Posted in Search Engine Marketing | Tagged , , , | Leave a comment
14 March 2012

What do I do if my PPC campaign isn’t driving any traffic?

Building and running a successful PPC campaign can be a tough job, the AdWords interface can seem highly complicated to the typical small business owner. Let’s say you have navigated through finding the perfect keywords, creating a variety of targeted … Continue reading

Posted in Search Engine Marketing | Tagged , , , , , | Leave a comment


Web Strategy Auckland  |  Search Engine Optimisation Auckland  |  SEO Auckland  |  Internet Marketing Auckland

Copyright © Reload Media Pty Ltd. 2011  |  Sitemap  |  Disclaimer