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What is SEO and SEM?

To follow you will find in easy to understand terms exactly what is SEO (Search Engine Optimisation) and SEM (search engine marketing) and why they are essential to your success if you want potential clients and customers to see your business listed on the first page of the Google, Yahoo or Bing search engine results.

Search Engine Optimisation (SEO)

The practice of making modifications to your website so that the major search engines view your site as being more relevant causing your business listing to be found quicker as you're higher up in the organic (non-paid for) search engine listings. Please refer to the light blue shading in the following example.

Organic Listings - SEO

All of Reload Media's SEO Programmes have been formulated to get your business listed on the first page of results in Google, Yahoo or Bing creating more traffic to your website.

Search Engine Marketing (SEM)

The term Search Engine Marketing or (SEM) describes the paid listings or results that are displayed on Google, Yahoo and Bing to the right and also above the "organic" or regular listings. Please refer to the light blue shading in the following example:

Paid Listings - SEM

SEM is often referred to as pay-per-click or PPC advertising. With this form of advertising you determine what amount you pay every time someone clicks on your advertisement. (And don't worry, you don't pay twice if the same person clicks on your ad again!) You also determine what your maximum daily and monthly budgets are too. In fact there is a huge degree of customisation available to suit your exact needs. Programmes such as Google AdWords and Yahoo Search Marketing execute your SEM or Pay-Per-Click advertising activity.

The Reload Media SEM Programmes have all been meticulously devised to deliver very effective ad campaigns that in turn will drive greater traffic to your website helping your business achieve greater sales, leads or branding. Please remember that with search engine marketing you have the Reload Media SEM campaign management fee and your actual ad click budget that is paid directly to Google or Yahoo


Web Strategy Auckland  |  Search Engine Optimisation Auckland  |  SEO Auckland  |  Internet Marketing Auckland

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